In year 2, we were tasked to create individual pitch decks for an existing brand we desire, where they would contain 3 email mockups that consist of different email marketing modes, promoting the brand's new products or launches and create brand loyalty, to name a few.

My chosen brand is Cold Culture, a streetwear brand that is greatly inspired by the world, which can be seen in their clothing line. For example, a campaign surrounding the concept of car mechanics.

The highlight of this project for me was conducting reverse research on Cold Culture and being able to spot their weak points, where, in my pitch deck, I would propose solutions through email marketing, allowing them to strengthen their overall position.

The foundation created during the process will be honed in my remaining years studying at LASALLE and eventually be utilised in the Design industry, as the skills of creating a pitch deck will always be the foundation for any business.